Alexander friedman watches
Alexander friedman ubs...
Alexander friedman watches
For a road trip to Gstaad, watch collector Alexander Friedman relies on two essential companions: his Parmigiani Tonda PF Chronograph and a Lancia Delta Integrale.
With a busy schedule, watch aficionado, luxury consultant and co-founder of Watchonista, Alexander Friedman, knows there are moments when one needs to detach, take a break and seek a quick escape.
But what does the Lausanne-based timepiece collector do to disconnect from it all?
Friedman: For me, the best way to decompress from stress is driving. Today just happens to be the perfect sunny day ideal for a mountain drive.
So here I am, ready to hit the road, the Parmigiani Tonda PF Chronograph set on my wrist, completing my sport-chic look necessary to climb up to the socialite meeting point that is Bernese Oberland; also better known to most as Gstaad.
Altitudes: The Tonda is quite a distraction?
Friedman: While on the